Course Content
Introduction to Hotel Sales and Marketing
Overview of Sales and Marketing in Hospitality
Overview of Sales and Marketing in Hospitality
Understanding the Hotel Market
Why is understanding the hotel market important for sales and marketing efforts?
Developing a Sales Strategy
Marketing Fundamentals
Digital Marketing Strategies
Distribution Channels and Revenue Management
Customer Relationship Management (CRM)
Market Research and Analysis
Advertising and Public Relations
Sales and Marketing Metrics and Analytics
Strategic Planning and Innovation
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